FabFitFun is a monthly subscription service that has competition from other subscription boxes such as Ipsy, Popsugar, and Birch Box. Our team decided to differentiate their offering by making to boxes even more customizable based on specific consumer interest. I based our idea around the fact while some consumers may be into all the fab products, fit products, and fun products, there is carry over from box to box trying to make sure all aspects are represented. By allowing consumers to decide if they want a 'Fab Box', 'Fit Box', 'Fun Box', or 'FabFitFun Box' there will be less carry over from season to season, the consumer feels more involved, and products are no longer going to waste.
Tushé was a kickstarter my group and I took beyond our initial launch ideas. When deciding our campaign focus and audience, I made sure we continued to normalize typically taboo topics while continuing the humor embedded into the product by its founders. We gave practical rationale and poked fun about the subject matter in our marketing. Everyone wipes- it shouldn't be a pain in the ass.